Fideneo

Description

Fideneo was born from a real client need: a nail technician who was spending a significant amount of time managing her paper calendar, client files, and inventory. The ambition was clear: to design an application capable of centralizing all salon operations—clients, sales, inventory, scheduling, marketing, and loyalty—within a simple, fluid, and modern interface. More than just a CRM, Fideneo positions itself as the complete dashboard for beauty professionals, from hair salons and wellness institutes to tattoo studios.

My solution

Development of a multitenant SaaS web application, designed to grow alongside professional needs. The architecture is based on a robust and modular NestJS backend, paired with a Vue.js/Nuxt frontend to ensure performance and smoothness. Hosted on Qlify with VPS, the solution integrates full monitoring with Grafana and supervision metrics to guarantee reliability and scalability. Fideneo includes a wide range of business features: client management and history (transactions, before/after photos, loyalty), inventory and product management, sales and payment tracking (with Stripe deposit link generation), automated email campaigns, gift cards, loyalty programs, scheduling and reminders. The user experience was carefully designed to remain intuitive despite the functional richness, with a clean design and smooth flows.

Results

The application quickly transformed the daily operations of early salon users: saving over 40 hours per month in administrative tasks, enabling 360° client tracking to personalize each service, and boosting revenue by an average of +18% through loyalty and automated marketing. The founding client expressed full satisfaction with the tool and its continuous improvements. Fideneo now stands as a strong foundation for expanding the product into other segments of the beauty and wellness market.