Fideneo Website

Description

Initially designed as a simple landing page, the Fideneo website has evolved into a full-fledged commercial showcase. The objective was to deliver a clear and comprehensive site capable of supporting different visitor journeys: discovering the software, exploring features, comparing alternatives, understanding sector-specific benefits, and moving to action through sign-up or demo. The challenge was to convey the product’s depth without complicating navigation, while maximizing SEO and marketing performance.

My solution

Design and development of a structured SaaS website with several key sections: feature-specific pages (CRM, scheduling, loyalty, marketing, etc.), industry-focused pages (hair salons, nail salons, beauty institutes, tattoo studios, spas), competitor comparison pages to build trust, a transparent pricing grid, and an integrated blog for SEO and market education. The design system is minimalist and consistent with the Fideneo brand, ensuring clarity and a smooth user experience. On the technical side, the site was optimized for SEO (semantic structure, optimized loading times, WebP images, Core Web Vitals in the green) and integrated with marketing tools (Google Tag Manager, Hotjar, email automation) to closely track campaign performance and user behavior.

Results

A now complete and scalable website that supports Fideneo’s commercial strategy: improved search engine visibility thanks to sector and comparison pages, a clear conversion funnel via pricing and demo pages, and a blog that paves the way for long-term content strategy. The website has become a true marketing asset, serving as both a credible showcase, an acquisition tool, and a foundation for Fideneo’s brand growth.